Not sure whether you should invest in hiring a content writer for your website? We get it, writing has nothing to do with your business, you need to sell your products and services and that’s what you should be focusing on, right? Before you answer, hear us out – here’s our top 5 reasons why you should hire a content writer.
Boost SEO on your website
A blank website is a boring website. If you haven’t yet considered uploading regular blogs, then you’re lagging behind on all of your competitors! Blogs are one of the best ways to increase SEO on your website, making it easier for people to find it. They’re also a great way to self-promote your products without looking like a narcissistic a**hole in love with themselves!
They know what your audience wants to hear
You might be a pro at your field and you’ve learned everything it is you can about it. You can write paragraphs after paragraphs about it with your eyes closed. However, remember that you are writing for an audience, not yourself nor your colleagues.
A content writer will have the skill of translating jargon-heavy language into something that is easier to understand for audiences. But don’t fret, they’re not sacrificing any crucial information, they’re just adjusting it to your reader’s preferences. Even more so, they have the skill to create titles that are eye-catching and ready-to-click
Save Sh*tloads of time
Let’s say you are a good writer, but you’re also a business owner. You’ve got all this crap to oversee for your business – orders to fill, papers to sign. Let the content writer do their job, so you can do yours. They’ll be able to provide optimized content at a regular pace, and you never have to worry about lacking content on your website.
It’s actually not that expensive
You’re not trying to hire JK Rowling, here. Content writers range from $30 to $70 per 500-700 words (some even go cheaper), and it’s returns are more than beneficial. It boosts SEO, increases traffic onto your website, builds a solid reputation for your brand, and improves engagement with your audience.
However, do bear in mind that if you pay peanuts, you get monkeys. If you’re really working on a tight budget, you can find really cheap writers on freelance websites, but don’t expect too much for paying so little.
Bad writing is bad business
In general, anything that looks unprofessional on your site is terrible for business. Bad web layout, unresponsive buttons, bad writing. The one time a potential customer reads your content and finds it unappealing, they’re as good as gone. So if you aren’t too confident with your writing skills, hiring a writer is your best bet. Just make sure your writer understands the kind of voice and personality your brand wants to put out.
In summary, a content writer will optimize all their writing for your site. Regular blogs will increase site traffic and improve brand reputation.
If you’re looking for a writer, Digital Offsider has a roster of some amazing writers who will put out regular and quality content for you! Or you might be looking to hire for a specific project, just give us a message right here. And of course, we’re reasonably priced 😉