Social Media Presence | Having your own social media accounts to help you in your business is not enough. You have to strategize different gimmicks which you can use these accounts to engage your audience. After all, business success is built in the community and in the connection your brand was able to establish.
Stumped on where to start? Allow us to help you Improve your Social Media Presence with these 5 Tips.
Study your Market
You will know just what to post if you have a clear understanding of what your market or audience wants. May it be in terms of visuals that they want to see on their feed, or on how to convert them to sales, market research will be of advantage.
Doing so will help you find out which social media site to prioritize, what time to post, and what brand voice you have to use. It will even teach you your audience’s demographics, including their age, gender, and location. You can use all of this information to curate your every post.
One simple way to keep your social media presence is to remain active on your accounts. You can do this by making regular content. This doesn’t mean that you have to regularly upload across multiple platforms. You can do that, but that will be time-consuming and impractical when there are available automated tools like Buffer or Hootsuite that you can use to schedule posts and content. Such tools also allow you to centralize posting across social media platforms.
Know and Join the trend
You also need to be aware and updated on what’s up and trending to be successful in driving out your brand online. You must also know how to curate your content to join this trend or fad. May it be a trending hashtag, a viral meme, or a famous social media challenge, make sure to curate your content based on this craze. This will help you to get noticed and successfully appeal to the netizens. This is also an opportunity for you to have your followers market for you or for your brand.
Optimize and Maximize Accounts and Features
Branch Out off Facebook. It isn’t the only platform there is for you to use. There are potential clients you can reach out to that do not have a Facebook account but are on Instagram, Twitter, or Tiktok. Having a linked account on these sites increases your reach, and ultimately, your audience.
Also, do not box yourself to the posting and messaging feature when there are millions of users also scrolling through stories, IG Reels, and marketplaces. Being there as well lets you be seen and be remembered.
Have the Right Social Media Manager
Needless to say, a Social Media Manager knows the algorithms serving as the basis in strategizing your social media activities. Even with the knowledge of this social media aspect, having to manage a multitude of content across multiple accounts is a lot for you to take. If you are a business owner, this keeps you from selling and effectively managing your internal transactions. If you are a content maker, this eats out a lot of your time which you could have used already to make better content.